•Color Print in First-Class Mail Transaction Promotion
– Registration Jun 15 – Dec 31 – Promotion Period Aug 1 - Dec 31
Connect with your customers using color print marketing and consumer messaging in your bills, statements, and invoices. During the 2014 Color Print in First-Class Mail® Transactions Promotion, businesses that create bills and statements that take advantage of color print technology will get an upfront 2 percent postage discount on eligible mailpieces.
•Emerging Technology Featuring NFC Promotion
– Registration Jun 15-Sept 30 – Promotion Period Aug 1 - Sept 30
Enhance how your customers engage with mail by providing them with an interactive experience using the mailpiece and a mobile device. Business mailers who participate in the promotion can get an upfront 2 percent postage discount by incorporating Near Field Communication or “Enhanced” Augmented Reality technology into their mailpieces.
•Mail Drives Mobile Commerce Promotion
– Registration Sept 15 – Dec 31 – Promotion Period Nov 1 - Dec 31
Direct mail, combined with mobile technology, continues to be a convenient method for customers to do their shopping. Send your customers mail that includes a mobile barcode or print/mobile technology that can be scanned by a mobile device and gives them an easy way to purchase a product via a mobile-optimized web site. Approved business mailers who participate in the promotion can receive an upfront 2 percent postage discount on eligible mailpieces.