USPS Defers Implementation of Full-Service Intelligent Mail Requirement for Automation Rates
From DMM Advisory dated November 29, 2013
The U.S. Postal Service® is disappointed with the portion of last week’s ruling from the Postal Regulatory Commission (PRC) which held that the implementation of Full-Service Intelligent Mail® barcode (IMb™) constitutes a rate increase. This ill-conceived decision will impair complete adoption of Full-Service IMb and hinder the Postal Service’s ability to promote a technology that enhances the value of mail, which is critical to the development of next-generation digital products and services. The PRC’s overly expansive view of the price cap demonstrates why comprehensive postal reform legislation should include additional pricing authority for the Postal Service Board of Governors.
Due to the PRC ruling, the Postal Service is delaying the Jan. 26, 2014, implementation of the Full-Service Intelligent Mail requirement for automation price discounts. Mailers who are not currently enrolled in Full-Service effective Jan. 26, 2014, will still be able to claim automation prices. To achieve the best pricing, however, mailers must continue meeting Full-Service requirements.
Despite this delay, the Postal Service remains strongly committed to Full-Service adoption for all mailers. The value of Full-Service is well known and helps the mailing community to get the best value-added experience for its mail. The Postal Service will continue moving aggressively to achieve 100 percent visibility in the mail through Full-Service.
We encourage mailers to contact their Mail Service providers and Software vendors to help transition to Full-Service to get the Full-Service discount prices and access the benefits listed below.
We have developed an online Intelligent Mail Small Business Tool that enables even the smallest mailers to take the first steps into Full-Service. The tool remains in place and local bulk mail entry units will continue assisting very small customers and provide them information on how they can use the small business tool to prepare mailings to receive automation and Full-Service discount prices.
Full-Service provides customers with:
- An additional per piece discount on every Full-Service mailpiece.
- Address correction information at no additional cost for Full-Service mailpieces, providing Change of Address (or COA) information and Nixie (or undeliverable-as-addressed) information.
- The ability to track service performance through reports and scan information.
- Container, tray and mailpiece visibility.
- Annual permit fees waived when 90 percent or more of cumulative annual mailings consist of Full-Service mail.
- The opportunity to use the same permit at any location via our Mail Anywhere program.
Proposed 2014 USPS Promotions
The general intent of all promotions is to increase the value of transactional and direct mail and to retain or sustain its long-term growth. These promotions create excitement about mail, keep mail top-of-mind for marketers, reward innovative customers, show customers we want their business and encourage others in the mailing industry to provide similar sale initiatives for customers.
Additionally, the promotions may include features that encourage businesses to use USPS shipping products..
USPS Proposed Price Change Overview
If you weren't able to attend the October 1st webinar on the proposed USPS price changes you can find the presentation here.
Pinnacle Award nominations due by June 30th
Congratulations to our members who received their Executive Mail Center Manager (EMCM) certification on May 23, 2013.
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